19 Jan As much as it is a great car show, the North American International Auto Show might just be more of a truck and 4x4 show. In a country where pickup trucks rule, it's no small story when each of the Big 3 shows an all-new pickup truck, especially when one of those pickups has been entirely absent from. 14 Jan American families and workers are piling into pickups at a feverish rate, and automakers are responding with innovations and comfortable design packages that translate directly into profits. At the North American International Auto Show on Monday, General Motors, Ford Motor and Fiat Chrysler are all. 14 Jan Say hello to the all-new Ford Ranger pickup. Ford unveiled the truck on Sunday, just as the Detroit auto show was kicking off. To say that this thing was hotly anticipated is an understatement. Perhaps the only other new product that has gotten Ford fans as excited in recent years is the soon-to-arrive.